Internet marketing
Internet Marketing and Search Engine Marketing
Building a dynamic website that delivers on your client's needs is only half the answer! Making sure that your current and future clients can find your website is vitally important. Knowing what words your clients will enter in search engines is so important for you to learn and apply to your site.
Mediasphere provides our clients with informed, effective and affordable solutions to lift the visibility of your website on the Internet. Effective Internet marketing includes on-page and off-page Search Engine Optimisation.
What is Search Engine Optimisation? Why do I Need a Web Marketing Campaign?
Search Engine Optimisation or SEO is the process of improving the search engine rankings of your web site on leading Internet search websites. SEO is a strategic campaign that involves a range of initiatives that, over time, will increase the visibility of your website.
As part of a typical SEO campaign to improve the visibility of your site, Mediasphere deploy the following on-page and off page SEO strategies:
Keyword optimisation
Keywords are words that a user is most likely to type into an Internet search when looking for your site. The page keywords usually feature a standard set of words for each page and then a set of unique words that reflect the content of the individual pages. Consider what keywords prospective clients will enter in the search engine to find information about your product and services
Page meta tags
Page Meta tags are brief summaries of the content of a web page. These appear under the headings of a web page in the search engine list. The more detailed a page Meta description the easier it is for a search engine to understand the content of a websites pages.
Optimising the content on your website
By modifying the page content to include keywords that you select, you will be able to improve the ranking of your website. In addition to content the following can also reflect the sites keywords:
- Page title tags
- Image alt tags
- Page headings
- Making text links descriptive
Register with Search Engines
In order to speed the process of cataloging your website, as part of SEO, you need to register the sitemap of the web site with the major search engines.
Create and publish articles to Ezines
Ezines are online collections of articles about various topics. Part of increasing your sites search rankings is to have other websites linking to it. Major search engines rank a site not only on the content that it contains, but also by the number of websites that point to it. By writing articles that contain links to your site you are increasing the number of external links therefore boosting its search ranking.
Training and Ongoing Maintenance
As part of this SEO package, Mediasphere can provide training to a designated content editor to continue SEO authoring strategies or Mediasphere can offer annual SEO campaigns.
A Sample SEO Campaign for your Website
The following information provides a simple overview that explains the services that we engage to lift the visibility of your website in search engines. Contact Mediasphere to learn more about how our SEO campaigns can assist your website and improve your business outcomes.
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1. Keyword Optimisation |
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A keyword is a word used by a search engine in its search for relevant Web pages. Services provided:
1. Research Google, brainstorm, competitor’s pages, search engine suggested phrases, keyword tools.
2. Incorporate up to 10 keywords provided by the client and research |
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2. Create Page Meta tags |
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A meta tag is special HTML tag that is used to store information about a Web page but is not displayed in a Web browser. Services provided:
1. Update Meta tag description where necessary
2. Update Meta tags keywords where necessary |
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3. Optimising the content on your site |
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Apply keywords to your site. Services provided:
1. Keyword in title tag (unique for each page, include keywords)
2. Review all headings and update headings with keywords
3. Keyword in H2, H3 on each page
4. Review page content and update if necessary using identified keywords
5. Review links in text including images and optimise for SEO |
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4. Register with Search Engines |
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A search engine is a tool to index millions of sites on the Web. Services provided:
1. Register with major search engines
2. Submit an XML sitemap |
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5. Create Articles and publish them to Ezines |
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An Ezine is an online magazine that shares some features with a blog and also with online newspapers. Services provided:
1. 4 articles to be written in appropriate style (showcasing unique aspects of your business as editorials) and submitted to assigned Ezines |
