Effective website design needs to reflect the human experience. If you meet a new client you do not bombard them everything about your business – you simply provide them with a single sentence that lets them know what you do. If they show interest you provide them with the information they need. A website fails if you focus on your products and services. Imagine you are the client – your designs must give them the information they need.
We understand that your prospective clients will view your website for less than 3 seconds. They demand to know what you offer instantly, therefore the design of your site is critical. We coach our clients to ensure that the initial design invites clients to stay and explore their products and services.
Mediasphere’s Principles of Website Design:
Creation of a Focal Point
Focal points are an important part of design because you must plan the most important feature of your page. The use of design elements, vibrant colour and page position create a focal point that will attract the client’s eye. Page designs that do not present a focal point are busy sites that can confuse your client.
The Role of Whitespace
The use of whitespace, (empty space on your page) in the design of your templates is highly recommended. Whitespace can provide emphasis to a focal point and deliver balance to a design where the visitor is guided to key information. It is important to understand that whitespace can be any colour but is generally white, black or grey as these shades provide great contrast.
Design balance is essential. The wireframe or page structure is an important element of the design. Your page for example could be developed with the page structured into thirds or quarters with the design elements of content blocks placed strategically on the framework. Effective balance contributes to the accessibility and intuition of your site.Abstract Design Element
Design elements are the basic components of all design templates. Design elements include shapes, texture, lines, structures, colour, emphasis and contrast.
Design Flow is the visual path that guides the client’s eye through the page. Our designers use arrows, numbers, images, colours and design elements to create a natural flow to move the client along a specific path.
Menu and Navigation
Intuitive navigation is an essential component of our web designs. The navigation is based on the build of an intuitive sitemap and includes page menus, drop-down features, breadcrumbs, talking navigation and left and right hand navigation.